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1. Advertising Principles & Practice

by Wells, William, Moriarty, Sandra | Burnettm, John.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2006Availability: Items available for loan: Center For Management Studies [Call number: 700.073 WEL] (1).

2. Advertising Management

by Batra, Rajeev Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learing 1996Availability: Items available for loan: Center For Management Studies [Call number: 659.1 BHT] (1).

3. Business & Information System

by Nickerson, Roberl C.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Pricea to Limited 2001Availability: Items available for reference: Center For Management Studies [Call number: 658.403.8 NIC] (1).

4. International Marketing: Analysis & Strategy

by Onkuisit, Sak | Shaw, John J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for reference: Center For Management Studies [Call number: 658.848 ONK] (1).

5. Human Resource Management

by Pattanayak, Biswajeel.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning Private Limited 2009Availability: Items available for loan: Center For Management Studies [Call number: 658.3 PAT] (1).

6. Bond Pricing & Portfolio Analysis: Protecting Investors In The Long Run

by Grandwille, Olivier De La.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning Private Limited 2009Availability: Items available for reference: Center For Management Studies [Call number: 332.63 GRA] (1).

7. Market Based Management

by Best, Rojer J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: PHI Learning 2009Availability: Items available for loan: Center For Management Studies (1).

8. Managerial Economics

by Nadar, Narayanan E | Vijayan, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for reference: Center For Management Studies [Call number: 338.5 NAD] (1).

9. Essentials Of Financial Accounting

by Bhattacharyya, Asis K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for reference: Center For Management Studies [Call number: 657.3 BHA] (1).

10. Financial Accounting: For Business Managers

by Bhattacharyya, Asis K.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for reference: Center For Management Studies [Call number: 658.48 BHA] (1).

11. Portfolio Management

by Kevin, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning Private Limited 2009Availability: Items available for reference: Center For Management Studies [Call number: 332.6 KEV] (1).

12. Customer Relationship Management Concepts And Cases

by Rai, Alok Kumar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: PHI Learning 2008Availability: Items available for loan: Center For Management Studies (1).

13. Case Studies In Marketing: The Indian Context

by Srinivasan R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: PHI Learning 2009Availability: Items available for loan: Center For Management Studies (1).

14. Basic Accounting

by Sofal, Rajni | Hiro, Preeti.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for reference: Center For Management Studies [Call number: 657 SOF] (1).

15. Financial Policy & Management Accounting

by Banerjee, Bhabatosh.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for reference: Center For Management Studies [Call number: 658.151.1 BAN] (1).

16. Cost Accounting Principles & Practice

by Nigam, B.M Lall | Jain I .C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for loan: Center For Management Studies [Call number: 657.42 NIG] (1).

17. Microeconomics; Theory & Application Part - I

by Chauhan, S.P.S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for loan: Center For Management Studies [Call number: 338.5 CHA] (1).

18. Micro Economics Is Context

by Goodwin, Neva, Nelson, Julie A, Ackerman, Frank | Weisskopy, Thomas.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for reference: Center For Management Studies [Call number: 338.522 GOD] (1).

19. Managing Innovation And New Prochul Development; Concept And Cases

by Chaturvedi, Mukesh Kumar, Aseem And Rahul, Manmohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning 2009Availability: Items available for reference: Center For Management Studies [Call number: 235.3 CHA] (1).

20. Consumer Behaviour, Buying Having And Being

by Salomon, Michael R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: PHI Learning 2009Availability: Items available for loan: Center For Management Studies (1).

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