Customer engagement practices in select fast moving consumer goods (FMCG) companies in India: a study (Record no. 79090)

MARC details
000 -LEADER
fixed length control field 00624nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170118115811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150804b xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8120954
Item number GOG
100 ## - MAIN ENTRY--AUTHOR NAME
Scholar Mintu Gogoi
245 ## - TITLE STATEMENT
Title Customer engagement practices in select fast moving consumer goods (FMCG) companies in India: a study
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Assam University
Year of publication 2014
300 ## - PHYSICAL DESCRIPTION
Number of Pages 201p.
502 ## - DISSERTATION NOTE
Dissertation note Ph.D. Theses
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer Engagement-Fast Moving Consumer Goods
700 ## - ADDED ENTRY--Guide
Guide Gogoi, Mintu
Role Co-Guide
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://hdl.handle.net/10603/98696
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis
Holdings
Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
Rabindra (Central) Library Rabindra (Central) Library Thesis Section 04/08/2015 658.8120954 GOG TH 1728 Thesis
You are visitor number: Free track counters

Powered by Koha